MODERN THEORY
Clinically Informed Content for Wellness Practices
Let's Connect →
About Modern Theory

At Modern Theory, we know your practice is exceptional.
Your content should be too.

So when your next potential patient is scrolling, deciding, and comparing — we make sure they're choosing you.

Modern Theory delivers content that's clinically accurate and FTC-compliant — written by a registered nurse who understands the medicine behind the marketing.

Every piece of content we write is compelling, compliant, and clinically sound — crafted with search intent so your content isn't just engaging, it's findable.

Your skills fill the treatment room.
We fill the waitlist.
What's included
YOUR MONTHLY CONTENT KIT
Everything you need to show up consistently — ready to schedule
20–30
Social Captions
Educational, engagement, and promotional — search-optimized and ready to post on Instagram and Facebook.
01–02
Email Campaigns
Service spotlights and promotional sends — subject line and body written, FTC-reviewed, and ready to send.
08
Short Video Scripts
Complete filming directions, on-screen text, and calls to action for Instagram Stories, Facebook Stories, and TikTok.
01
Long-form Content
An SEO-optimized blog post or in-depth email campaign — written around the search terms your patients actually use.
Pricing
SIMPLE, TRANSPARENT PRICING
Month-to-month  ·  No contracts  ·  Cancel anytime
ESSENTIAL
$697
per month
  • 20 social captions — 10 educational + 10 engagement (Instagram & Facebook)
  • 1 email campaign
  • Search-optimized copy and hashtags
  • Monthly content calendar
  • Clinical & FTC accuracy review by an RN
  • Delivery by the 10th or 20th
Onboarding bonus
  • Review response template library — 6 templates
Let's Connect →
Not sure which tier is right for you? Email us and we'll help you decide.
How it works
THREE STEPS TO A FULL CONTENT CALENDAR
Simple, fast, and built around your practice
01
Connect & Onboard
Fill out a short form. If we're a fit, you'll complete a Master Brief — a one-time deep dive into your practice, voice, and goals.
02
We Produce
Your complete content kit lands in your Google Drive by the 10th or 20th each month — reviewed, FTC-checked, and ready to schedule. Your delivery date is confirmed at onboarding.
03
You Publish
Copy, paste, post. Your team handles the photos and videos. We handle every word.
Coming Soon
AI SYSTEMS FOR MODERN PRACTICES
Currently in limited development
MODERN THEORY AI
We are developing AI agent services for patient communication, booking automation, and front desk support — designed specifically for medical spas. Inquire to join the early access list.
Join the Waitlist →
READY TO FILL YOUR BOOKS?
Spots are limited to ensure every client gets the attention their practice deserves. Apply today and hear back within one business day.
Let's Connect →
hello@moderntheoryco.com  ·  @moderntheory.co  ·  moderntheoryco.com
Get Started
LET'S CONNECT
Tell us about your practice and we'll be in touch within one business day.

This helps us make sure we're the right fit for your practice.
We respect your privacy. Your information will never be shared or sold.